#55: Adam Ferrier - How To Use Customer Psychology To 10x Your Marketing
Startup Diaries
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What Makes People Cool?
The first thing we kind of thought was nothing is cool unless cool people are using it. Cool people have the ability to suppress their emotions and present with a kind of almost like a dead end effect. They're not overly demonstrative and overly emotional. And when you ask people to nominate cool people, they'll normally just instinctively say males versus females. We then did a thing called principal component analysis and looked at the variables that differentiated cool people from uncool people.
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