#55: Adam Ferrier - How To Use Customer Psychology To 10x Your Marketing
Startup Diaries
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Brand Experience Before Employee Experience Before Customer Experience
Make sure everything the brand's doing is remarkable. If you're employing a person, do your employment add in a way that fucking gets loads of attention. Or if you're choosing a new office, make sure that office is talkable in some way. And then worry about the consumer last of all and then worry about that.
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