#55: Adam Ferrier - How To Use Customer Psychology To 10x Your Marketing
Startup Diaries
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Do You Know What You're Doing?
I was a little bit younger early on and didn't, I mean, I still don't really know what I'm doing. We decided to create our own kind of social cause, cause business called DOA which is dance for a decade of action. But it also means kind of dead on arrival, which is a head nod to the fact that there's no business model on a dead planet. And so that has allowed us to be kind of opportunistic if you like, because we can then do that and then do that. So now we've started another business with a woman called Ebony. She was our client, she was at the Red Cross. And we just loved working with
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