#55: Adam Ferrier - How To Use Customer Psychology To 10x Your Marketing
Startup Diaries
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The Most Difficult Part of the Fort?
I think is that the most difficult part of the fort? Do you think? Because obviously the most important might be the beginning. I was going through my Scott Galloway phase and jiddy's course and then just started buying every brand book. There is on Earth. But I read it. What did you think of my book? I haven't read it. To be honest, I only read behalf of Byron. He talks about loyalty or loyalty programs being very much over overrated. And if you've got a loyalty program in any kind of way, you're probably selling to people who are already going to buy you Or you're discounting to people already. So he's a little
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