#55: Adam Ferrier - How To Use Customer Psychology To 10x Your Marketing
Startup Diaries
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How to Disrupt a Customer's Thinking
I used to do cold calling years and years ago, when I was in my first business as a consultant. So what was it? Disrupt. Hey, it's Kyle. You just need to dress up their thought pattern. And then the next part is how can you get that person to do your favor? Because then that's when that, you just said then it's the same principle. It's interesting. I'm doing that fucking three hours of my day every day at the moment. But yeah, it's interesting. There's a lot of crossover, and I think that's why I like the psychology part of it as well. Instead of just getting in front of everyone.
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