#55: Adam Ferrier - How To Use Customer Psychology To 10x Your Marketing
Startup Diaries
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The Core Principle of the Habit Formation Program
The behavior change element is the core principle of what you kind of did, which I find is like the true marketing. Qantas frequent flyer program where they're constantly trying to involve me and make me feel involved in the program. And so a case study on the habit formation side. If you've got one.
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