#55: Adam Ferrier - How To Use Customer Psychology To 10x Your Marketing
Startup Diaries
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How Do You Think About Behavior Change in Relation to Brands?
I would be focusing as much as I possibly can on how do I get somebody to interact with me. In most industries, just pushing a message on someone isn't the best way to change their behavior. And what's more effective getting people involved in whatever you want them to do is they're getting them to participate in something. We have a saying that action change is attitude far quicker than attitude change is action. Everything can stop, play, pass on, have an opinion on it with all social media now.
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