#55: Adam Ferrier - How To Use Customer Psychology To 10x Your Marketing
Startup Diaries
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The Brown Couch and the Headphones
"I'm really excited to do. my one goal is to just unpack your mind today," he says. "We focus on creating life-changing conversations, and then more importantly, how do we make those more accessible to people around the world? So emotion, you know, like not kind of shying away from that, not necessarily being too informative." A strong brand is made up of clear brand meaning as well as distinctive assets such as state-of-the-art mics or Brown couches with emotional music behind them. He adds: "A strong brand can save world or fuck it or sell toothpaste or drive a business bank run"
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