This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

B2B Content Marketing: Opportunities and Trends [Special Episode] (349)

Nov 11, 2022

58:41

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Highlights

AI Chapters

Episode notes

The Perfect Time to Start Thinking About Acquisitions

03:08

We Have a Bonus. We Love Those Reviews

01:33

How to Build a Loyal Audience

02:22

Introduction

2min

Are You Ever Going to Talk About B2B Content Marketing?

3min

The Dark Crystal. It's a Movie With Puppets

1min

The Puffets Are Not Puppets

5min

How to Build a Loyal Audience

2min

B2B Case Studies: Stop Chasing Audiences

4min

B2B Companies - The Real Key to Diversifying Your Idea

2min

The Niche Model of Content Differing in B2B

5min

The Core of B2B Content Programs

5min

10.

Are You Gating Content Assets?

4min

11.

How to Easily Switch Your Marketing Automation Tool?

2min

12.

The Perfect Time to Start Thinking About Acquisitions

3min

13.

Is It Easier to Build Content?

4min

14.

The Acquisition Process

2min

15.

Killing Marketing - Is There a Secondary Line There?

3min

16.

We Have a Bonus. We Love Those Reviews

2min

17.

Epic Content Marketing - Part 2

2min

18.

What a Wonderful Way for You to End? Yeah, Just Quit

4min

19.

What's Going On? I'm in Dayton, Ohio.

2min

An indepth look at the state of B2B (business-to-business) content marketing, including the opportunities and action items for marketing professionals.

In this special episode, Joe and Robert review:

- Focus and killing things. - Diversification of owned properties. - Strong differentiation (TILT). - Email first opportunities. - Acquisitions. - Driving diverse revenue streams. - Next-step career moves for content marketing professionals.

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