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B2B Content Marketing: Opportunities and Trends [Special Episode] (349)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Are You Ever Going to Talk About B2B Content Marketing?
Bob Greene: I'm really excited to actually talk about it. Tell the audience why we decided to do this. He had coffee with one of our listeners, Todd. The first thing you said is, are you ever going to talk about B2B content marketing? And I said, we do. We have pivoted in the last three years more toward media.
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