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B2B Content Marketing: Opportunities and Trends [Special Episode] (349)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
B2B Companies - The Real Key to Diversifying Your Idea
Marketing is not rocket science, I think the simpler we keep it the better. You can start diversifying your idea by looking at that one goal and really using that to differentiate yourself against everything else everybody's talking about. We just finished a project for a B2B company where we took 20 of their competitors and we mapped them on a positioning story platform basis.
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