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B2B Content Marketing: Opportunities and Trends [Special Episode] (349)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
How to Easily Switch Your Marketing Automation Tool?
The downloading of those two different assets tell you exactly all you need to know about the intent of that particular download. It's funny. Our friend Joe Chernoff, I remember talking to him years ago, and he said that he didn't have the salespeople contact anyone until they touched at least seven pieces of educational content. So he told the sales team, you could not contact before that. Yeah, what I like is layering it and being clever about the way that we write our content.
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