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B2B Content Marketing: Opportunities and Trends [Special Episode] (349)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Killing Marketing - Is There a Secondary Line There?
The original title for killing marketing was marketing as a profit center. Which we thought was too boring. So it's one objective of value, but multiple ways of getting there, right? And that's the key of diverse value streams to get to a single overall objective. It's very hard to grab your arms around thinking about how you can build an audience and market to them while also driving revenue or drive profit with non competitive partners.
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