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B2B Content Marketing: Opportunities and Trends [Special Episode] (349)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
B2B Case Studies: Stop Chasing Audiences
It's really hard to be good at a lot of different things at the same time. What almost inevitably never happens is when you try and chase your audience on all the platforms that they're on. It's exponentially more work to keep that small little knot engaged than it is to actually bring them into a common experience.
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