B2B Content Marketing: Opportunities and Trends [Special Episode] (349)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
What a Wonderful Way for You to End? Yeah, Just Quit
If you're having a lot of problems in your B2B organization, I would go out there and find another B2B company that already has bought into it. Because this seems to be the spot where they've tried it. They still believe in it. The first thing hasn't worked and they're going to try it to move in another direction or put extra resources to that. Amanda came in and now health essentials gets about 13 million people to their site every month. It's totally crazy.
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