B2B Content Marketing: Opportunities and Trends [Special Episode] (349)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
The Acquisition Process
Pendo, which is a product management software, B2B company, bought, mined the product, the community. And I believe that understanding the acquisition process is one of the most important things you could do as a marketer day. "I understand why we've never really talked about it," says Pendo co-founder Joe Chernoff. 'It's very important right now'
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