B2B Content Marketing: Opportunities and Trends [Special Episode] (349)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
The Perfect Time to Start Thinking About Acquisitions
When I first started a patent in business to business publishing, it was expected that we would grow in two ways. Right now is the perfect time to start thinking about acquisitions and testing them out with your marketing department. You could use things like what Salesforce is doing and buying up CMO club or HubSpot buying the hustle. And you want to get into buy in and let them know this is a thing.
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