B2B Content Marketing: Opportunities and Trends [Special Episode] (349)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Epic Content Marketing - Part 2
Cleveland Clinic runs a great blog, health essentials. It's break even right now. Amanda Todorovitch is running all sorts of good amazing revenue programs at Cleveland Clinic. She's not only driving patients into Cleveland clinics, but she's just consulting and sponsored content,. The idea kind of festered for two, three years before it launched in 2012.
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