B2B Content Marketing: Opportunities and Trends [Special Episode] (349)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
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Is It Easier to Build Content?
Sally Kohn: Is it easier to build something, build an audience from a content marketing perspective or buy? She says acquisition gives you the time that you would spend organically growing something. Some of these deals are five figures, folks; sometimes the content creators just want to stay on with the program and a little bit of cash. "Would I decrease my marketing budget by 5 to 7% in order to acquire one of those?" she asks.
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