This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

B2B Content Marketing: Opportunities and Trends [Special Episode] (349)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

CHAPTER

The Puffets Are Not Puppets

The average person stays in a job about four years or so today. If you look at the average marketing role, like mid-level marketing role, that's about three years. We have to start making these decisions and taking some risks that we normally wouldn't take because of this time issue. Puffets do offended me. Yes, they're not puppets. They are muppets. So why don't I kick this off? And then I'd love to get your take on a few things.

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