B2B Content Marketing: Opportunities and Trends [Special Episode] (349)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
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How to Build a Loyal Audience
Research shows that the average enterprise distributes their content 13 to 16 different ways. Media companies who have been great for a long period of time at building loyal audiences, generally build one great thing first and then they diversify. Red Bull media house started with a print magazine that started on the Formula One track is sort of a daily showdaily after the event took place.
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