B2B Content Marketing: Opportunities and Trends [Special Episode] (349)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
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The Core of B2B Content Programs
In 2023, are we really focused in on email or should we be talking about Slack? There's an opportunity to own things that can't be taken away from you. The best way that we have right now where we have some control over the data and over that relationship is email. And if you look at political, the athletic industry dive was just sold for a bunch of money.
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