On Brand with ALF & Rory Sutherland

A Slice of the Beauty Pie

Dec 12, 2022

53:14

Creator website

Highlights

AI Chapters

Episode notes

VC Backing Is a Good Idea

01:50

Is Homeopathy Really Effective?

01:50

Your Retention Rate Is Better Than Spotify on Netflix

01:37

Introduction

5min

What's the Halo Effect?

3min

Beauty Pie

4min

Do You Get More When You Pay More?

4min

How Confident Are You That You Can Persuade People to Shop Your Website?

3min

Is There a Subscription Model or a Club Model?

3min

Is Homeopathy Really Effective?

2min

How to Overcome the Brainwashing of the Beauty Industry

3min

Beauty Power's Biggest Challenge

2min

10.

Is Social Media a Good Way to Reach New Customers?

2min

11.

How Do You Deliver That Fairytale?

2min

12.

Your Retention Rate Is Better Than Spotify on Netflix

2min

13.

Women's Clothing

2min

14.

How Does This Work?

2min

15.

Buying Online Is a Premium Brand, Is It?

2min

16.

Is There a Recurring Commitment?

2min

17.

Is This Really a Disproportionately Generous Offer?

2min

18.

The OGs Are Not Going to Make Money for the Next Nine Years

1min

19.

VC Funding

2min

20.

VC Backing Is a Good Idea

2min

21.

Is That Why You're Asking About the Family Membership?

2min

22.

What's Your Big Focus for 2023?

2min

23.

Is QVC but on Instagram?

4min

Marcia Kilgore is a serial entrepreneur, having successful launched companies such as Bliss Spa, Soap & Glory and FitFlop. Her most recent company is Beauty Pie, which she describes as her 'best idea yet'.

In this episode Rory Sutherland chats to her about the idea behind the brand, the benefits of operating a membership model, how they reach new customers and the biggest challenges facing Beauty Pie and the beauty retail industry at large.

If you want to do business with the UK’s leading brands, request an ALF Insight demo.

Hosted on Acast. See acast.com/privacy for more information.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

On Brand with ALF & Rory Sutherland

A Slice of the Beauty Pie

VC Backing Is a Good Idea

Is Homeopathy Really Effective?

Your Retention Rate Is Better Than Spotify on Netflix

Get the Snipdpodcast app

AI-poweredpodcast player

Discoverhighlights

Save anymoment

Share& Export

AI-poweredpodcast player

Discoverhighlights

Get the Snipd
podcast app

AI-powered
podcast player

Discover
highlights

Save any
moment

Share
& Export

AI-powered
podcast player

Discover
highlights