OnBD with ALF

A Slice of the Beauty Pie

Dec 12, 2022
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Episode notes
1
Introduction
00:00 • 5min
2
What's the Halo Effect?
04:35 • 3min
3
Beauty Pie
07:11 • 4min
4
Do You Get More When You Pay More?
11:17 • 4min
5
How Confident Are You That You Can Persuade People to Shop Your Website?
15:18 • 3min
6
Is There a Subscription Model or a Club Model?
17:53 • 3min
7
Is Homeopathy Really Effective?
20:55 • 2min
8
How to Overcome the Brainwashing of the Beauty Industry
22:45 • 3min
9
Beauty Power's Biggest Challenge
26:06 • 2min
10
Is Social Media a Good Way to Reach New Customers?
28:05 • 2min
11
How Do You Deliver That Fairytale?
30:20 • 2min
12
Your Retention Rate Is Better Than Spotify on Netflix
32:08 • 2min
13
Women's Clothing
33:45 • 2min
14
How Does This Work?
35:31 • 2min
15
Buying Online Is a Premium Brand, Is It?
37:32 • 2min
16
Is There a Recurring Commitment?
39:14 • 2min
17
Is This Really a Disproportionately Generous Offer?
41:25 • 2min
18
The OGs Are Not Going to Make Money for the Next Nine Years
43:18 • 1min
19
VC Funding
44:40 • 2min
20
VC Backing Is a Good Idea
46:56 • 2min
21
Is That Why You're Asking About the Family Membership?
48:46 • 2min
22
What's Your Big Focus for 2023?
51:14 • 2min
23
Is QVC but on Instagram?
53:04 • 4min