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A Slice of the Beauty Pie
On Brand with ALF & Rory Sutherland
Beauty Power's Biggest Challenge
Beauty power's biggest challenge is still price quality inference. Instagram and Facebook become the new landlords for beauty brands. I think there'll be a big consolidation in the beauty industry because people will not be able to afford digital marketing. You see lots of small brands starting up and shutting down Quite quickly simply because of the numbers that go into that.
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