What's the Halo Effect?

It was a lot of consolidation You have Sephora which has its own incubator inside it So all those new brands that you see in Sephora many of them Sephora actually own manufacturer. Walgreens certainly in the UK and US being another Where they would use smaller brands for foot traffic But not necessarily give the smaller brands the same airtime. As a smaller brand, there was really no way to thrive Because you would be there, but you would always be disadvantaged And you see, it's funny enough That's a recurring pattern, isn't it?