4min chapter

On Brand with ALF & Rory Sutherland cover image

A Slice of the Beauty Pie

On Brand with ALF & Rory Sutherland

CHAPTER

Beauty Pie

Beauty Pie is a direct-to-consumer beauty retailer based in New York. Founder and CEO of the company says it aims to make cosmetics more affordable for women. Beauty Pie's products are made by 90% of the best scientists in labs who produce third party for all of the big brands, including Sephora or L'Oréal. "We're all going to the same providers They're all producing for all of our brands," she said.

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