2min chapter

On Brand with ALF & Rory Sutherland cover image

A Slice of the Beauty Pie

On Brand with ALF & Rory Sutherland

CHAPTER

How Does This Work?

We actually started with limits Now this was interesting Because we thought That's good psychology actually A very big psychology To have the scarcity of it Yeah, yes. We had a sort of an overall limit Of how much you were able to buy For you For the membership that you were paying So if you were paying 10 dollars a month You were able to buying X If you're paying 50 It was interesting because it created Sort of drumbeat of When people would come in and buy And they'd be waiting for the day They could shop again. Unfortunately at the same time It created the inability for people To get as much as they wanted But we were doing itBecause we didn't know Are people going to

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