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A Slice of the Beauty Pie
On Brand with ALF & Rory Sutherland
Is Homeopathy Really Effective?
Homeopathy is actually awesome Very effective Because placebo is incredibly effective, aren't they? I mean cosmetics, I mean the cosmetics industry is in part The sale of placebos and some level of high price Or at least some narrative around price and quality Needs to be there. It's that whole thing about why do people Premium fashion is the same thing And to some extent you're buying it Because I'm worth it, it's so clever because you're almost advertising to yourself.
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