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3min chapter
A Slice of the Beauty Pie
On Brand with ALF & Rory Sutherland
How Confident Are You That You Can Persuade People to Shop Your Website?
Business model wouldn't allow you to do highly expensive advertising, Vogue, airports, etc. That's one thing you couldn't do How confident were you that you could persuade people to look past that And to buy your new offer? I was relatively confident at the beginning But it's certainly once we went into business and it wasn't helped by a sort of hampered tech platformThat we had We had quite a terrible tech interface Explaining this to people was quite difficult.
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