2min chapter

On Brand with ALF & Rory Sutherland cover image

A Slice of the Beauty Pie

On Brand with ALF & Rory Sutherland

CHAPTER

Your Retention Rate Is Better Than Spotify on Netflix

Every time you log in there's a reminder of What your aggregate savings today This is fantastic Yes and then we send on emails to follow up You know just the basics CRM emails We'll say this is what you saved on this order And this is how much you've saved so far with your membership. So people are reminded of the benefits of being a member, he says. He adds: "We have more than 75% of our people Still continuing as members"

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