Is There a Recurring Commitment?

There's lots of things to test In terms of that recurring commitment Obviously, if you make it easy to cancel It's easier If you give them something Right when they join Yes The amount of their membership Of course Why not? Amritization But they're not, they've written off that cost And they don't really see it as a cost anymore. Now we've got our customers on tap We can ask them Very valuable We'll say Hey everyone, we're thinking of launching four candles Here are the notes in these candles Which ones would you buy?