VC Funding

I'm very interested in what I call Ratchet products Which are products where Once you become a convert It basically reframes your conception of what Quality or convenience is. So that it's impossible to revert Yes This is what's very interesting About your retention rates Oh, people cannot go back to buying At retail Because this is my great argument To have electric cars Everybody talks about what the electric car Penetration rate is My point is no, no That's not what you should look at The fact is that nobody who buys an electric car Goes back to gasoline Exactly Three percent of people do But I mean it's tiny Yes, because A you feel cheated Right? And then you feel stupid And then