The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

286: How to Create SaaS Buyer Personas and Produce Better Content with Adrienne Barnes

May 12, 2021

55:32

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Highlights

AI Chapters

Episode notes

SaaS Marketing - How Do You Use Buyer Personas?

02:45

How to Have a More Meaningful Question Conversation

03:52

Do You Know How Many Personas to Create?

02:14

Introduction

3min

How SaaS Companies Can Use Buyer Personas to Create Better and More Effective Content

3min

SaaS Marketing - How Do You Use Buyer Personas?

3min

What Are Some of the Issues You've Seen With Content Marketing?

4min

Using a Job to Be Done Framework?

2min

Is There a Way to Create 32 Pieces of Content?

2min

What Are the Jobs to Be Done?

2min

How to Create a Buyer Persona

5min

Can You Use Surveys or Do You Have to Talk to People?

2min

10.

Planorama Design - A Great UX Design Partner for SaaS Companies

3min

11.

B2B SAS - How to Get Your Best Customers

2min

12.

How to Prepare for a Customer Interview

6min

13.

How to Have a More Meaningful Question Conversation

4min

14.

How to Code Customer Interview Questions

4min

15.

Do You Know How Many Personas to Create?

2min

16.

Creating a Buyer Persona Can Help to Create Better Content

3min

17.

The Beauty of Content Marketing

3min

18.

SaaS Product UX Design - The Best Way to Create a Buyer Persona

3min

Adrienne Barnes is a B2B SaaS Content Marketer and the founder of Best Buyer Persona. She helps SaaS and tech companies learn more about who their audience is and then turn those insights into useful buyer personas that help create better and more effective content.

Show Notes:

https://saasclub.io/286

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