The Beauty of Content Marketing

Knowing this buyer persona, it does, it allows us to create and not just seamlessly through the marketing journey. It really does need to be something that is used across the board because it's your customers, it'sYour customers data, it's their words,It's their everything. And so it's a discovery spread for development and it's a buyer persona for marketing. In my content strategies, one piece of that is what I call a content upgrade, like a deliverable or a webinar. What's the thing that we're doing that translate back to this one blog post? So if they're reading a blog post, where else can we send them?"