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286: How to Create SaaS Buyer Personas and Produce Better Content with Adrienne Barnes
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
Can You Use Surveys or Do You Have to Talk to People?
"You can absolutely lose survey. We do our customer interviews first and then I allow the survey," she says. "I like to use it all, but I know that oftentimes the conversation in the interviews is the scary part." 'Just don't rely on this survey to be your only asset,' you're not going to get qualitative data unless you talk to people'
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