286: How to Create SaaS Buyer Personas and Produce Better Content with Adrienne Barnes
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
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How to Have a More Meaningful Question Conversation
Sally Kohn: I think there's a there's some really great tips on customer development interviews. One of the biggest things is to listen and not go in with your list of questions and a script, but don't use that as a checklist. Keep the conversation focused on them on their experience on what they've got going on and listen, listening is really hard when you're not used to it," she says.
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