How SaaS Companies Can Use Buyer Personas to Create Better and More Effective Content

Adrian is a B2B SaaS content marketer that has focused on audience research, content strategy, and buyer personas. He says the best way to segment our best buyers is by what are they trying to accomplish with our tool. Adrian: "When we're trying to figure out what's the job they're trying to accomplish ... that becomes in my opinion a better way of segmenting our audience"