Do You Know How Many Personas to Create?

In the buyer persona world, when people consult on doing buyer personas, I've researched and found that some people are out there saying, oh, well, for this much money, you get five personas or we'll find your top seven. And I don't think it is. If we're looking at the job that the customers are trying to accomplish that our best buyers are really after, that probably limits the number of personas out there. But it's also very dependent on each client and each customer. Don't start your project knowing you need to find three personas or whatever your situation may be. Let the data lead that and inform that decision along the way.