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286: How to Create SaaS Buyer Personas and Produce Better Content with Adrienne Barnes
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
Creating a Buyer Persona Can Help to Create Better Content
The process of creating a buyer persona can help to create better content, according to the author. She says it gives you insights into who your customers are and how many segments they fit into. This information is then combined with SEO keywords to come up with specific content strategies for each audience or community.
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