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4min chapter
286: How to Create SaaS Buyer Personas and Produce Better Content with Adrienne Barnes
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
How to Code Customer Interview Questions
When doing customer interviews, it sort of feels like the information is all over the place. So how do you then take an interview and get some clean structured data back? "In order for it to make a difference across the company, you must record and you must have transcripts," she says.
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