SaaS Marketing - How Do You Use Buyer Personas?

Omar: I know that marketers and people are trying to make these buyer personas real, like exist. They're realized things. We really want them to resonate in our minds of our marketers. And so when we can actually create a buyer persona that is segmented in a way that really brings true to your best customers buying motivations, to their triggers, to their pain points, and to the thing they're trying to accomplish, that then becomes a wealth of knowledge. That one document can be a foundational source for so many different things. So it really can become almost the foundation of product of customer success, of marketing,. As long as it's done right, it really can help to