How to Prepare for a Customer Interview

The first tip would be decide, what do I need to know? What is it that we have a question on our customers turning quickly? Then you create a script. You just write the questions down on a Google Doc. And your first time, it's going to be a little clunky. Yes, you should most definitely feel awkward at times because when you're doing a customer interview, it's not like a regular conversation like you and I are having today. It's very much like you allow for long pauses. Ask follow up questions that maybe generally you probably wouldn't ask, but you really want to understand what it is that is going on deeper under the surface.