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286: How to Create SaaS Buyer Personas and Produce Better Content with Adrienne Barnes
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
Introduction
Omar Khan talks to Adrian Bonnance, a B2B SaaS content marketer and the founder of Best Buyer Persona. She helps companies learn more about who their audience is and turn those insights into useful buyer personas. In this episode, we examine how so many companies get buyer personas wrong.
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