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286: How to Create SaaS Buyer Personas and Produce Better Content with Adrienne Barnes
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
B2B SAS - How to Get Your Best Customers
If you've got 5000 customers, how do you figure out who to go and talk to? You want to look at just your own data. Is it going to be who's purchased the most or been around the longest? That's really a good way to get your best. And that way, if you can get 20 interviews across all three segments, you will be doing fine and dandy.
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