2min chapter

The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship cover image

286: How to Create SaaS Buyer Personas and Produce Better Content with Adrienne Barnes

The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

CHAPTER

Is There a Way to Create 32 Pieces of Content?

I really struggled as a freelance writer and as a content strategist, when my clients would hand me their buyer persona. I was just like, how is Sally the sales girl who's 32? And you know, where's red shoes? It would be catwoman if she were a superhero. Like it feels like for with standard buyer personas, the process of creating a buyer persona is a check the mark process. So we did it great. Now we put it over there. Now let's get to the business of marketing people. That made so much more sense to me.

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