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286: How to Create SaaS Buyer Personas and Produce Better Content with Adrienne Barnes
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
Using a Job to Be Done Framework?
The way you approach creating by a personas is by using the jobs to be done framework. So when I'm asking my questions, I'm really trying to dig deep into how they use the product,. And that basically means like what do they, what's the one thing they must accomplish or that they feel like they've hired this thing to do for them?
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