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First Marketing Experience
- Chris Walker's first marketing role was in 2013 at Volk Optical, focused on upstream marketing like product launches and website copy.
- Simultaneously, he ran a B2C company, learning about Facebook and Google Ads, including a costly experience with Amazon Ads.
B2B Marketing in 2013
- In 2013, B2B marketing was an afterthought, primarily sales support, brochures, and trade shows.
- B2B companies didn't prioritize websites, revealing a gap between sales productivity and evolving buyer behavior.
Outdated Sales Model
- The reverse sales headcount model, where revenue plans are based on sales reps creating demand, is outdated.
- The rise of the internet and independent B2B buyers requires a digital presence, emphasizing social and content marketing.