RV 72 - The State of B2B Marketing | The A2B Series Podcast
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The Importance of Attribution in Marketing
CMOs who don't have enough confidence in the program that they're presenting. They rely on software attribution that is very crappy and in Misleading. On top of that they can't prove ROY because they can't even you know figure out where to those ROY dollars make the most sense for the company. I think people fail to understand that somebody can see your ad on Facebook or LinkedIn and not Interaculate it and then search your company name three months later. It doesn't matter Just these technologies don't properly measure the impact specifically of social media.
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