RV 72 - The State of B2B Marketing | The A2B Series Podcast
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The Importance of Social and Content in B2B Marketing
In 2013 B2B companies didn't take their website seriously like they definitely didn't have a Facebook profile or LinkedIn. Back then marketers were basically a sales teams assistant back then even when I was a segment manager in 2016 2017. Having you know great social and content has become so much more important than it used to be. People see me now, but they don't know what it took to get here And to 2019 and 2020 I posted on LinkedIn every day for almost two years and Sometimes I would have spent two hours to figure out what to post and I was just so committed to it.
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