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RV 72 - The State of B2B Marketing | The A2B Series Podcast

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The Importance of Accountability in Customer Marketing

I don't see churn being like a key Performance indicator for marketing anytime soon. A lot of that comes to just understanding who your customer is and because I'm pretty sure you've got hit with it You've gothit with it when you're you're about to cancel a subscription and then they hit you with oh you can get three months for 50 Percent off. Maybe as soon as you see those, you know Try offering it now, you know versus when they actually hit cancel Yeah,. There's there are success stories about that customer people that use like intent data. It's probably a better way to use intent data than a lot of companies use right now And even the bad things that they

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